Customer Profile
The Boutique Hub is the world’s largest boutique industry community where people have a platform to learn from daily. Members are able to join them on the online interactions, summits, markets, etc.
Demographics
- Age: 20’s to 50’s, Many Ages of Women and Men.
- Location: Primarily in the United States, and can be found in urban, suburban, and rural areas.
- Education/Occupation: Likely a bachelor’s degree in marketing, business, e-commerce, fashion, and related fields; however there is a variety of education levels. Boutique owner or wholesaler of clothing, jewelry, décor, etc. of all sizes.
- Interests: Fashion, trends, connecting with people, business development.
- Income Level: The average salary of boutique owners typically ranges from $64,000 to $91,000 depending how they run their business.
- Marital Status: There isn’t a typical marital status, it ranges from all levels.
- Household Size: Ranges from all different sizes of families.
Psychographics
- Interests and Hobbies: This may include shopping, fashion, hanging out with family and friends, traveling, etc.
- Values: They value community over competition. They want a community where they can all learn, support, and grow as boutique owners to create a successful business.
- Lifestyle: Boutique owners more than likely appreciate quality over quantity. They may have family duties to attend to or they may be single and still in college. There are many different possibilities for their lifestyle.
- Personality: They appreciate hard work, positivity, and support. Primarily are more of an extrovert and risk-takers.
- Motivations: This can vary to the background of the potential boutique owner/wholesaler. The possible motivations to signing up for The Boutique Hub include family, status, community, helping people feel confident in their fashion choices, etc.
- Challenges and Pain Points: Potential challenges and pain points for the reason why they sign up for The Boutique Hub include: finances, flexibility, success, no growth, etc.
Behavioral Information
- Buying Behavior: Potential reasons that would influence them and their decision to join the hub would be to scale and grow their boutique or wholesale business. They are wanting to reach more customers with similar styles or to help others find their style, but they need help to get to that point.
- Product/Service Usage: There is not anything out there like the hub. There are multiple benefits of signing up. “The Boutique Hub is the world’s largest community of boutique owners, connecting them to every tool, resource, and business strategy they could need. No matter the size of your boutique, the education, guest experts, vetted wholesalers for boutiques, exclusive discounts and social media strategy will grow your boutique today.” ~ The Boutique Hub
- The most important features the would value the most is education and community.
- Online Behavior: They use multiple different social media platforms as they market their shop. The top apps would be Instagram, Facebook, TikTok, and Pinterest.
Goals and Objectives
- Short and Long Term Goals: They are looking to achieve personal and business growth with education and support (short term). They are looking to make this their full time job and having a successful boutique where their items are making a difference in someone’s life (long term).
- How Your Product/Service Helps: The Boutique Hub provides all the tools, services, and resources they need to continually build their business.
Objections and Concerns
- Potential Barriers: The effort they have to put into their business to get the successful results. The Boutique Hub provides all of this information, but it’s the amount of work the owner puts in to get the desired results. They will get what they put into it.
Influence Factors:
- Influencers: Potential factors that will get them to sign up would be the current members and their success (there are many big name boutiques and wholesalers who are signed up), the individuals they are getting to learn from, and the community they are building.
- Media Consumption: They consume blogs, magazines, social media, podcasts, TV, etc.
Quotes and Real Life Examples
- Customer Quotes:
- I have learned so much from The Boutique Hub! I’m certain I would have closed the doors of my shop without the education and support the HUB and its members give me. Super proud to be a member! ❤️ ~ Wanderlust Studio Market
- I honestly don’t know why you wouldn’t [join]! I’ve found it to be extremely helpful and have been implementing some of the recommendations. Thankful to be a part of the Hub! ~Stella Celenza Martin, Rustic Vanity Boutique
- I just really have to give a huge shoutout to The Boutique Hub for creating a platform where we can all come together… this is like a giant brainstorming session and it’s so nice to know that we are not alone. ~Kim Kendall, Clothes Minded
Customer Persona
Hailey is a hard-working wife and mother who loves to spend time with her family and helping out on the family ranch. She knows the value of hard work, but loves to get dressed up when she can. Hailey’s husband works on their ranch full time while she is at home with the kids and running her online boutique. She has a love for western fashion, but knows she needs to continue educating herself to have a more successful boutique.
Name: Hailey Maher
Age: 35
Occupation: Owns her Own Online Boutique and stay at home mom
Family: Wife, 3 kids
Goals: Hailey’s goal is to stay up to date on the latest trends in the boutique industry, grow her business to help provide even more for her family, and help other women feel confident in their clothes.
Challenges: Some challenges include her social media presence, keeping up to date on all the new trends, and building her brand. She knows these are all important aspects of running a successful business, but doesn’t know where to start.
Personality: Hailey is friendly, outgoing, community-orientated, and goal-driven. She prefers high quality learning resources and clothes!
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